We do not have any direct relationships or legal compensation agreements with any third-party.  However, we sometimes accept affiliate compensation as a means to provide this service and to recover costs incurred in purchasing products for evaluation.

We survey mass online markets, monitoring multiple major search engines such as Google, Yahoo, MSN and Ask for heavily & consistently advertised products as well as services.  We investigate one particular type of product or service at a time and evaluate each one based on strict assessment criteria, after which a summary report of findings is created and published to aid people in making educated "smart money" choices online.  We aim to help people alleviate the confusion that results from an overwhelming amount of information online.